The flipping comic book pages that morph into the Marvel logo has become one of the most recognizable images in pop culture today. But since the Marvel Studios logo was introduced — first showing up in its modern form in 2002’s Spider-Man before the studio was even established — it has slowly evolved. Ten years of one logo can get a little tiresome, after all, and with Marvel becoming a bigger behemoth with each record-breaking film, you’ve got to have an awesome logo to match. But the Marvel Studios logo in Avengers: Endgame quietly changed in a way that was more than just a rebrand.
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